Where gravity tilts, perception wavers, and familiar senses betray you.
In rebranding The Mystery Spot, a popular tourist attraction nestled in the redwoods of Santa Cruz, California, its redesign focused on capturing the enigma of its exhibits and the intrigue of its signature tilt. An paired exhibition, “Nature’s Blind Spot”, showcases the vintage postcard that the attraction sent nationwide to display its wonders.
The exhibition’s invitation was a viewfinder disc, with guests receiving the disc capturing peaks of the attraction’s pieces and vintage imagery.
